POWERING SPORT SUSTAINABILITY IN THE ADIRONDACKS & BEYOND
Delivering world-class experiences to communities and organizations looking to leverage the power of sport
Our Story
The Adirondack Sports Council, a not-for-profit staple in New York State’s Olympic Region, was born from the 1980 Winter Olympics legacy in Lake Placid to ignite sports as a driver of community vitality and economic growth. Through sport tourism consulting, sponsorship matchmaking, and hundreds of hosted national and international events, we’ve showcased the Adirondacks’ stunning natural assets while fostering sustainable impact. Today, we empower event organizers to craft events that inspire lasting growth, turning every competition into a win for athletes, communities, and the region.
Our Services
Through a collaborative approach we create “win-win-win” sport experiences for you, your partners and your athletes. These experiences drive engagement, demand, and growth.
EVENT STRATEGY
Comprehensive guidance in conceptualizing and marketing sporting events that amplify your brand and engage with your target audience.
EVENT EXECUTION
Helping you ensure hassle-free execution of events, from initial planning stages to seamless operational management onsite.
CLIMATE SMART EVENT PLANNING
Through our Save Winter initative, we help ensure events are planned with sustainability in mind.
SPORT AND TOURISM CONSULTING
We offer expert advice on leveraging sporting events to boost tourism and local business in your region.
SPORT & ATHLETE PROGRAM MANAGEMENT
End-to-end management of sport programs and athlete development initiatives, nurturing talent and fostering growth.
SPORT EVENT BID CONSULTING
Our team assists in preparing and presenting compelling bids to host major sporting events.
SPONSORSHIP SERVICES
Connecting events with potential sponsors, managing relationships for mutual benefit and securing resources necessary for event execution.
Our People
James B. McKenna, Chair
John Huttinger, Treasurer
Brenda J. Smith, J.D., M.S.
Martina Lussi, Secretary
James Leahy
Alan Shaw
Douglas Stewart, Esq.